‘Effin’ Great Result
Red Ribbons Project
Red Ribbons Project
Awards
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Mullenlowe Istanbul’s Red Ribbons Project was honored with 2 Gold and 1 Silver Drum at the 2019 Golden Drum Awards.
Credits
Brand name: KADAV / BAHCESEHIR UNIVERSITY
Advertiser / client: OZGUR CAN SUNATA & CANBERG DUNGUN
Product / service: EDUCATION / SOCIAL RESPONSIBILITY
Campaign name: RED RIBBONS PROJECT
Agency network: MULLENLOWE
Agency: MullenLowe Istanbul
Executive creative director: BERKAY OZAY
Creative director: ERDEM SUYOLCU
Art director: EZGI TANYERI
Copywriter: GALIP MAKARNACI
Account director (agency): CEYDA COSKUN
Strategic planner / strategist: YUSUF MUSLUBAS & ALPER CETIK
Agency producer: TUGRUL KARADENIZ
Post production: IMAJ & PTOT
Event production: BAHCESEHIR UNIVERSITY
In Turkey, there is a tradition of tying a red ribbon around the waists of brides. Unfortunately, these ribbons are tied around the waists of children too. Every year, thousands of children are forced into underage marriage. To help the children of tomorrow, we listened to yesterdays child brides. Collecting their messages and ribbons, we delivered both to people with the power to change the future: university graduates. Each diploma was tied with a ribbon that had previously been bound to a child’s waist and featured a unique message for each faculty.
The campaign picked up the following awards at this year’s Golden Drum Awards:
Gold – Social Good / Non-profit social good
Gold – Genius Loci / Local spirit
Silver – Engagement / Direct
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