Lowe Istanbul hosted Mike Teasdale, the Worldwide Chief Planning Officer of Lowe and Partners for Unilever brands, at the beginning of March. During these 2 days, other than having one-on-one sessions with Lowe Istanbul’s Unilever teams giving tips on how to work more effectively with Unilever, he had workshop with the strategic planners, strengthening the…
LOWE istanbul / KNORR / PRESS RELEASE 14.12.2011 KNORR chefs are in LOWE İstanbul Kitchen! After the global win of Knorr pitch by Lowe Network, Unilever has also given the Knorr business to Lowe in the NAMET Region. The work for this region will be lead out of Lowe Istanbul. The category leader Knorr, known…
LOWE%Istanbul’sDijiMasa%has%created%one%of%the%most%visited%kid’s%website%in%Turkey! In!2010!we!as!Dijimasa!designed!a!website!for!Max!with more!lively content!for!the!kids as!the relaunch!of!www.aslanmax.com. Max!the!lion;!8B11!years!old!targetted!ice!cream!brand’s!hero!is!a!street!smart,!adventurous!kid!that! lives!on!street.!Therefore,!we!have!created!a!street!concept!which!reflects!adventurous!and!thrilling! fun!of!the!brand. The!most!important!aspect!of!the!website!was!the!special!winning!code!promotion!mechanism. The!mechanism!proposed!by!Lowe!DijiMasa!created!a!winBwin!situation!for!both!the!brand!and!the! consumers. The!mechanism!was!designed!mainly!for!the!web!site!where!kids!enterthe!unique!codes!on!Max ice! cream!sticks,!start!to!play!online!games,!win!points!and!gifts!from!the!MaxStore!website. Furthermore,!in!the!interview!section!where!Max!interviewed!with!their!most!popular!celebrities.! The!news!section!contained!the!daily!news!created!especially!for!the!kids. Aligned!with!the!brand!communication!platform,!the!website!became!more!user!friendly!and the! active!membership!rates!tripled!compared!to!the!previous!website. First%Multiplayer%Game%In%Turkey by%Lowe%DijiMasa for%Max%Fans! In!2011!we!created!a!brand!new!online!game!platform!called!Max!Club!including!multiplayer games! as!well!asthe!first!in!Turkey. Kids!are!now!able!to design!a!personalized!character,!move!and!chat!to!other!players!or!talk!to!each! other. By!playing!games,!they!win!points!and!get!a!chance!to!win!gifts!from!the!MaxStore.!They!can! even!multiply!their!points!or!win!items!to!personalize!their!game!character!with!the!codes!on!Max! sticks. As!kids!enjoy!playing!games,!Max!brand!gets!a!chance!to!sell!more!ice!creamsfor!kids!to!win!more! points!and!gifts!from!the!website. The!number!of!the!kids!visiting!the!www.aslanmax.com!grows!each!day (in!a!month); Right!now!active!user!numbers!are!up!to 373.124,!!number!of!visitors!is!400.000. Pageview!numbersreaches!up!to!1.456.767%and!stay!per!visit!is!up!to!4 minutes.!
HASBRO Turkey opened a pitch with the participation of numerous agencies and introduced the advertising industry to a new kind of pitch format. After interviewing agencies, they determined a shortlist.
Lowe Dijimasa has won the pitch of Nestle’s biggest project of the year. Nestle Confectionery in Turkey is handled by Lowe Istanbul locally since year 2000. In 2011, Nestle Turkey has embarked in a unique social responsibility project (CSV – creating shared value). With its long heritage, DAMAK, a chocolate brand specific for Turkey, has been chosen as the hero product for the digital project. DAMAK will be the first CSV projectin Turkey, so the spotlight is on this project in the Nestle world. One year old Lowe Dijimasa pitched againstthree of Turkey’s strongest digital agencies, Rabarba, 4129, Ping,forDAMAK’s corporate social responsibility project website. For the first year the project would run only on digital platform and be extended in the following year. So winning this pitch meant much more than “just winning a pitch”. With a strong strategy, content
LOWE ISTANBUL has shooted Turkey’s first stereoscopic kid advertisement forMax brand. Max is%Unilever’sice%cream%brand%targeting 8G11%years%old kids.%Hero% character%of%the%brand%is%an%animatic%lion character%called%‘’Aslan%Max’’.% Aslan%Max%is%known%as%an%adventurous,%streetGsmart%kid%who%is%loved%by%all% kids. Lowe%Istanbul,%has%produced%the%first%stereoscopic%kid%ad which is being aired% with%Cars%2 movie.% New!3D!Maxland!Twister!ad,!opens 3D!world’s!doors!for!Max.! 3D!Maxland!Twister!advertisement! has been!aired!during!3D!Cars!2!movie!all!around!Turkey.!For!the!commercial,!new!image! technologies!was used and!thisthe!first!stereoscopic!ad in!Turkey.! The!film wasshotin!South!Africa,!Cape!Town.!In!order!to!obtain!real!depth!effect!in!the!film,!German director!of!cinematography Thomas!Stokowski,!stereographer!Christian!Meyer!and!director!Mehmet! Kurtuluş!collaborated.! The!film!had a!lot!of!action!scenes!and!wasshot in!three!days!with!stereoscopic!camera!equipment.! The!film!went!through!a!thorough!editing!process!to!reach!its!final!real!and!colorful!animation!&!3D! effects.! What%is%stereoscopic%image? Each!eye!observesthe!image!from!different!angles,!a!human!can!perceive!up!to!100!meters!distance.! The!brain!connects!every!signals!coming! from!both!eyes!so! that!it!makes! the!image! to!gain!depth.! When!the images in! photographs!…
