News

  • Posted on

    Interview with Mike Teasdale

    Lowe Istanbul hosted Mike Teasdale, the Worldwide Chief Planning Officer of Lowe and Partners for Unilever brands, at the beginning of March. During these 2 days, other than having one-on-one sessions with Lowe Istanbul’s Unilever teams giving tips on how to work more effectively with Unilever, he had workshop with the strategic planners, strengthening the…

  • Posted on

    KNORR chefs are in LOWE İstanbul Kitchen!

    LOWE istanbul / KNORR / PRESS RELEASE 14.12.2011 KNORR chefs are in LOWE İstanbul Kitchen! After the global win of Knorr pitch by Lowe Network, Unilever has also given the Knorr business to Lowe in the NAMET Region. The work for this region will be lead out of Lowe Istanbul. The category leader Knorr, known…

  • Posted on

    First Multiplayer Game in Turkey by Lowe DijiMasa for Max fans!

    LOWE%Istanbul’sDijiMasa%has%created%one%of%the%most%visited%kid’s%website%in%Turkey! In!2010!we!as!Dijimasa!designed!a!website!for!Max!with more!lively content!for!the!kids as!the relaunch!of!www.aslanmax.com. Max!the!lion;!8B11!years!old!targetted!ice!cream!brand’s!hero!is!a!street!smart,!adventurous!kid!that! lives!on!street.!Therefore,!we!have!created!a!street!concept!which!reflects!adventurous!and!thrilling! fun!of!the!brand. The!most!important!aspect!of!the!website!was!the!special!winning!code!promotion!mechanism. The!mechanism!proposed!by!Lowe!DijiMasa!created!a!winBwin!situation!for!both!the!brand!and!the! consumers. The!mechanism!was!designed!mainly!for!the!web!site!where!kids!enterthe!unique!codes!on!Max ice! cream!sticks,!start!to!play!online!games,!win!points!and!gifts!from!the!MaxStore!website. Furthermore,!in!the!interview!section!where!Max!interviewed!with!their!most!popular!celebrities.! The!news!section!contained!the!daily!news!created!especially!for!the!kids. Aligned!with!the!brand!communication!platform,!the!website!became!more!user!friendly!and the! active!membership!rates!tripled!compared!to!the!previous!website. First%Multiplayer%Game%In%Turkey by%Lowe%DijiMasa for%Max%Fans! In!2011!we!created!a!brand!new!online!game!platform!called!Max!Club!including!multiplayer games! as!well!asthe!first!in!Turkey. Kids!are!now!able!to design!a!personalized!character,!move!and!chat!to!other!players!or!talk!to!each! other. By!playing!games,!they!win!points!and!get!a!chance!to!win!gifts!from!the!MaxStore.!They!can! even!multiply!their!points!or!win!items!to!personalize!their!game!character!with!the!codes!on!Max! sticks. As!kids!enjoy!playing!games,!Max!brand!gets!a!chance!to!sell!more!ice!creamsfor!kids!to!win!more! points!and!gifts!from!the!website. The!number!of!the!kids!visiting!the!www.aslanmax.com!grows!each!day (in!a!month); Right!now!active!user!numbers!are!up!to 373.124,!!number!of!visitors!is!400.000. Pageview!numbersreaches!up!to!1.456.767%and!stay!per!visit!is!up!to!4 minutes.!

  • Posted on

    Communication of Hasbro entrusted to Lowe Istanbul

    HASBRO Turkey opened a pitch with the participation of numerous agencies and introduced the advertising industry to a new kind of pitch format. After interviewing agencies, they determined a shortlist.

  • Posted on

    Lowe Dijimasa wins Nestle’s biggest project

    Lowe
Dijimasa
has
won
the
pitch
of
Nestle’s
biggest project
of
the
year. Nestle Confectionery
in
Turkey
is
handled
by
Lowe
Istanbul
locally
since year
2000. In
2011,
Nestle
Turkey has embarked
in
a
unique
social
responsibility project
(CSV
– creating
shared
value).
With
its
long
heritage,
DAMAK,
a chocolate
brand
specific
for
Turkey,
has
been
chosen
as
the
hero product
for
the
digital
project.
DAMAK
will
be
the
first CSV
projectin Turkey, so
the spotlight
is
on
this
project
in
the
Nestle
world. One
year
old
Lowe
Dijimasa
pitched
againstthree
of
Turkey’s
strongest digital
agencies,
Rabarba,
4129,
Ping,forDAMAK’s
corporate
social responsibility
project
website. For
the
first
year
the
project
would
run
only
on
digital
platform
and
be extended
in
the
following
year.
So
winning
this
pitch
meant
much
more than
“just
winning a
pitch”. With
a
strong
strategy,
content

  • Posted on

    first stereoscopic kid advertisement

    LOWE ISTANBUL has shooted Turkey’s first stereoscopic kid advertisement forMax brand. Max is%Unilever’sice%cream%brand%targeting 8G11%years%old kids.%Hero% character%of%the%brand%is%an%animatic%lion character%called%‘’Aslan%Max’’.% Aslan%Max%is%known%as%an%adventurous,%streetGsmart%kid%who%is%loved%by%all% kids. Lowe%Istanbul,%has%produced%the%first%stereoscopic%kid%ad which is being aired% with%Cars%2 movie.% New!3D!Maxland!Twister!ad,!opens 3D!world’s!doors!for!Max.! 3D!Maxland!Twister!advertisement! has been!aired!during!3D!Cars!2!movie!all!around!Turkey.!For!the!commercial,!new!image! technologies!was used and!thisthe!first!stereoscopic!ad in!Turkey.! The!film wasshotin!South!Africa,!Cape!Town.!In!order!to!obtain!real!depth!effect!in!the!film,!German director!of!cinematography Thomas!Stokowski,!stereographer!Christian!Meyer!and!director!Mehmet! Kurtuluş!collaborated.! The!film!had a!lot!of!action!scenes!and!wasshot in!three!days!with!stereoscopic!camera!equipment.! The!film!went!through!a!thorough!editing!process!to!reach!its!final!real!and!colorful!animation!&!3D! effects.! What%is%stereoscopic%image? Each!eye!observesthe!image!from!different!angles,!a!human!can!perceive!up!to!100!meters!distance.! The!brain!connects!every!signals!coming! from!both!eyes!so! that!it!makes! the!image! to!gain!depth.! When!the images in! photographs!…