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Lowe Dijimasa wins Nestle’s biggest project

Lowe
Dijimasa
has
won
the
pitch
of
Nestle’s
biggest project
of
the
year. Nestle Confectionery
in
Turkey
is
handled
by
Lowe
Istanbul
locally
since year
2000. In
2011,
Nestle
Turkey has embarked
in
a
unique
social
responsibility project
(CSV
– creating
shared
value).
With
its
long
heritage,
DAMAK,
a chocolate
brand
specific
for
Turkey,
has
been
chosen
as
the
hero product
for
the
digital
project.
DAMAK
will
be
the
first CSV
projectin Turkey, so
the spotlight
is
on
this
project
in
the
Nestle
world. One
year
old
Lowe
Dijimasa
pitched
againstthree
of
Turkey’s
strongest digital
agencies,
Rabarba,
4129,
Ping,forDAMAK’s
corporate
social responsibility
project
website. For
the
first
year
the
project
would
run
only
on
digital
platform
and
be extended
in
the
following
year.
So
winning
this
pitch
meant
much
more than
“just
winning a
pitch”. With
a
strong
strategy,
content

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first stereoscopic kid advertisement

LOWE ISTANBUL has shooted Turkey’s first stereoscopic kid advertisement forMax brand. Max is%Unilever’sice%cream%brand%targeting 8G11%years%old kids.%Hero% character%of%the%brand%is%an%animatic%lion character%called%‘’Aslan%Max’’.% Aslan%Max%is%known%as%an%adventurous,%streetGsmart%kid%who%is%loved%by%all% kids. Lowe%Istanbul,%has%produced%the%first%stereoscopic%kid%ad which is being aired% with%Cars%2 movie.% New!3D!Maxland!Twister!ad,!opens 3D!world’s!doors!for!Max.! 3D!Maxland!Twister!advertisement! has been!aired!during!3D!Cars!2!movie!all!around!Turkey.!For!the!commercial,!new!image! technologies!was used and!thisthe!first!stereoscopic!ad in!Turkey.! The!film wasshotin!South!Africa,!Cape!Town.!In!order!to!obtain!real!depth!effect!in!the!film,!German director!of!cinematography Thomas!Stokowski,!stereographer!Christian!Meyer!and!director!Mehmet! Kurtuluş!collaborated.! The!film!had a!lot!of!action!scenes!and!wasshot in!three!days!with!stereoscopic!camera!equipment.! The!film!went!through!a!thorough!editing!process!to!reach!its!final!real!and!colorful!animation!&!3D! effects.! What%is%stereoscopic%image? Each!eye!observesthe!image!from!different!angles,!a!human!can!perceive!up!to!100!meters!distance.! The!brain!connects!every!signals!coming! from!both!eyes!so! that!it!makes! the!image! to!gain!depth.! When!the images in! photographs!…