In Gen Z's fast-paced life, cooking or waiting for delivery is a waste of time. Knorr Quick offered a practical and delicious solution with cup pastas ready in just 5 minutes: Arrabiata, Alfredo, and Cajun Chicken.
With the slogan "Hungry, raise your cup!" the playful film campaign criticised late deliveries and piles of dishes, making the iconic Knorr Quick cup the hero. The campaign gained attention and brought the product into daily routines.