DeFacto is shifting its color and design with Lowe Istanbul.
The new DeFacto campaign prepared by Lowe İstanbul is now on air. The men, women and children collection take part in the ads and the heroes of these films are the DeFacto’s color and design shifting t-shirts in daylight. In the ads, we witness those funny and entertaining moments people have wearing these t-shirts in their daily lives. The production company IFP shot the ads which were directed by Serdar Işık.
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