News

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    AN EFFIE-CTIVE YEAR AGAIN!

    MullenLowe İstanbul grabbed 5 awards at Effie Turkey 2017. It became one of the top 5 agencies of the year with its effective works and continued its success over the past years. Awards SEK Quark – Freedom of eating desserts / Gold Knorr Bouillon – Relaunch / Silver Knorr Liquid Soup – Launch / Bronze…

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    ”WOMEN TO WATCH” CREATIVE LEADER OF THE YEAR

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    MullenLowe Istanbul collected Effies.

    MullenLowe Istanbul have received an armful of awards at Effie Turkey 2016 Marketing Communications Effectiveness Awards. At the award’s 8th year, MullenLowe Istanbul was granted 2 gold Effies in “Media&Entertainment Companies” and “Challenging The Leader” categories with their D-Smart campaign, 1 silver Effie in “Transportation” category with Turkish Airlines campaign, 1 silver Effie in “Packaged…

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    D-Smart / Your Television is innocent!

    The new commercial that MullenLowe Istanbul created for D-Smart has aired. The new TVC, the campaign’s first commercial that came out with the ‘Your television is innocent’ statement underlines D-Smart’s HD quality and puts an emphasis on how the D-Smart’s world is now completely HD. The TVC’s biggest surprise is the song that is written…

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    Home is beautiful now!

    MullenLowe Istanbul’s new TV ad for Turkish Airlines is on air. Strategy work for the film began a year ago. The film itself underlines the theme that everywhere in homeland is beautiful with its people and aims to have the audience say “now it must be so beautiful over there.” Film reveals the unknown faces…

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    Lowe Istanbul 4 Crystal Apple, 5 Silver Apple and 2 Bronze Apple

    Lowe Istanbul won 4 Crystal Apples, 5 Silver Apples and 2 Bronze Apples at the 27. Crystal Apple Festival. The “Vedalar” campaign we created for Turkish Airlines became the most spoken campaign of the festival with 3 Crystal and 2 Silver Apples wins.  Two more tvc’s we created for Turkish Airlines awarded, “Vazgeçme” with Silver and “Hediye” with Silver…

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    Can Your Lions. Help Feed Nepal With Us

    MULLEN LOWE GROUP CHALLENGES GLOBAL CREATIVE COMMUNITY TO “CAN YOUR LIONS” TO HELP WITH HUNGER-RELIEF EFFORTS IN EARTHQUAKE-RAVAGED NEPAL Global Creative Agency Network Pledges to Donate the Monetary Replacement Value of Its Cannes Lions Statues to Nepal Earthquake Response Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement…

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    Announcing The New MullenLowe Group

    Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group…

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    DeFacto – Skull

    DeFacto is shifting its color and design with Lowe Istanbul. The new DeFacto campaign prepared by Lowe İstanbul is now on air. The men, women and children collection take part in the ads and the heroes of these films are the DeFacto’s color and design shifting t-shirts in daylight. In the ads, we witness those…

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    Lowe İstanbul continues to wake you up.

    The second ad of the campaign created by Lowe İstanbul for D-Smart is now on air. While in the first ad of the campaign with its motto ‘Don’t let your TV hypnotize you’ a gladiator was hypnotizing the audience, now we see a cowboy hypnotizing them. The film directed by Serdar Işık from IFP Films.

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    Lowe İstanbul is waking you up.

    Lowe İstanbul’s first TV ad for D-Smart is on air only a little after the news of their winning the pitch. The campaign’s motto is ‘Don’t let your TV hypnotize you’. And the first commercial of the campaign is targetting the audience consisting of people who cannot watch what they want and who are bored of…

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    “DREAM” RANKED #2 IN THE GLOBAL TOP 50 EMOTIONAL ADS!

    LOWE ISTANBUL’S “DREAM” FOR TURKISH AIRLINES, HAS MADE IT INTO BRAINJUICER’S FEELMORE50™ LIST OF THE TOP ADS FROM ALL OVER THE WORLD FROM 2014, RANKING #2 IN THE GLOBAL 50 AND APPEARS IN THE LIST OF REGIONAL WINNING ADS AS WELL.  BRAINJUICER, AN INTERNATIONAL MARKETING CONSULTANCY, TESTS HUNDREDS OF ADS EACH YEAR TO DETERMINE THE…

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    LOWE İSTANBUL and TÜPRAŞ PRESENT:
 WE DON’T HAVE THE LUXURY

    Lowe İstanbul’s new TV ad for Tüpraş is on air only a little after the news of their winning the pitch.  Now, after just a few weeks of intense working, it is time to present our new Tüpraş commercial. Our new spot says ‘We don’t have the luxury’ just like Tüpraş and its hard-working employees….

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    Lowe Istanbul And Turkish Airlines Present: Surprising Gift

    We all love getting gifts on our birthday. It’s true. But sometimes we get that one gift that takes us by complete surprise, leaves us speechless. The kind of gift that we think is too precious for a mediocre event. That was the insight behind our new Turkish Airlines spot. We witness the birthday girl’s bewilderment as…

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    More awards to Lowe Istanbul!

    At Epica 2014 our OMO “Alice in Wonderland” ad wins Silver and THY “Dreams” ad wins 2 Bronze awards.

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    Our Omo “Fairy Tales” is awarded by GMK as well in print campaign and illustration.

    The Campaign had won the grand award in print and 4 Crystal Apples at the 26th Crystal Apple awards, followed by 2 Silver Drums for “Alice in Wonderland” and “Frog Prince” ads.

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    First turkish ad published in Shots is Lowe Istanbul’s “dreams”!

    “Dreams” ad had recently brought Lowe Istanbul The Golden Drum Grand Prix and Virtuoso Awards and Crystal Apple Grand Award in TV together with 2 Crystal Apples, and was also awarded in best director, best production and best cast categories. Http://www.shots.net/videos/video/84105/turkish-airlines%253a-dreams

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    Here’s an interview you’ll enjoy reading

    About our recent partnership with Defacto and our first campaign with the new brand spirit “Just Relax”… published in Campaign Turkiye’s november issue. 

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    Felis Neuro Award goes to Lowe Istanbul’s “Dreams”!

    Felis Neuro award requires a new evaluation method based on “measured effect” instead of subjective jury evaluation only. “Dreams” ad had recently brought Lowe Istanbul The Golden Drum Grand Prix and Virtuoso awards and Crystal Apple Grand Award in TV together with 2 Crystal Apples, and was alsı awarded in Best Director, Best Production and…

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    Lowe Istanbul wins Grand Prix, Virtuoso Award and 2 Silver Drums at the Golden Drum...

    "Dreams" is the best of Golden Drum! Our Turkish Airlines “Dreams” ad wins Grand Prix at the 21st Golden Drum Awards. “Dreams” ad which has been the talk of town both in Turkey and all around the world is also awarded by the jury with the Virtuoso Award – Best cinematography for director of photography…

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    Basında ve Televizyonda En Büyük Lowe İstanbul!

    26. Kristal Elma’da 2 Büyük Ödül, 6 Kristal Elma ve 2 Bronz ödül kazanan Lowe İstanbul, yarışmanın “en çok büyük ödül kazanan ajansı” oldu. Yayına girdiği andan itibaren sadece Türkiye’de değil dünyada da büyük ses getiren Türk Hava Yolları “Hayal Edince” filmimiz ve Omo “Peri Masalları” kampanyamız, hem basın hem TV’de 2 Büyük Ödül ve…