LOWE%Istanbul’sDijiMasa%has%created%one%of%the%most%visited%kid’s%website%in%Turkey!
In!2010!we!as!Dijimasa!designed!a!website!for!Max!with more!lively content!for!the!kids as!the
relaunch!of!www.aslanmax.com.
Max!the!lion;!8B11!years!old!targetted!ice!cream!brand’s!hero!is!a!street!smart,!adventurous!kid!that!
lives!on!street.!Therefore,!we!have!created!a!street!concept!which!reflects!adventurous!and!thrilling!
fun!of!the!brand.
The!most!important!aspect!of!the!website!was!the!special!winning!code!promotion!mechanism.
The!mechanism!proposed!by!Lowe!DijiMasa!created!a!winBwin!situation!for!both!the!brand!and!the!
consumers.
The!mechanism!was!designed!mainly!for!the!web!site!where!kids!enterthe!unique!codes!on!Max ice!
cream!sticks,!start!to!play!online!games,!win!points!and!gifts!from!the!MaxStore!website.
Furthermore,!in!the!interview!section!where!Max!interviewed!with!their!most!popular!celebrities.!
The!news!section!contained!the!daily!news!created!especially!for!the!kids.
Aligned!with!the!brand!communication!platform,!the!website!became!more!user!friendly!and the!
active!membership!rates!tripled!compared!to!the!previous!website.
First%Multiplayer%Game%In%Turkey by%Lowe%DijiMasa for%Max%Fans!
In!2011!we!created!a!brand!new!online!game!platform!called!Max!Club!including!multiplayer games!
as!well!asthe!first!in!Turkey.
Kids!are!now!able!to design!a!personalized!character,!move!and!chat!to!other!players!or!talk!to!each!
other. By!playing!games,!they!win!points!and!get!a!chance!to!win!gifts!from!the!MaxStore.!They!can!
even!multiply!their!points!or!win!items!to!personalize!their!game!character!with!the!codes!on!Max!
sticks.
As!kids!enjoy!playing!games,!Max!brand!gets!a!chance!to!sell!more!ice!creamsfor!kids!to!win!more!
points!and!gifts!from!the!website.
The!number!of!the!kids!visiting!the!www.aslanmax.com!grows!each!day (in!a!month);
Right!now!active!user!numbers!are!up!to 373.124,!!number!of!visitors!is!400.000.
Pageview!numbersreaches!up!to!1.456.767%and!stay!per!visit!is!up!to!4 minutes.!