LOWE İstanbul digs out 2 GOLD Awards at PIAF 2012
PIAF 2012, Prague International Advertising Festival, with 92 agencies
from 33 countries as contestants, and a total of 361 works in front of its 18
member Jury, chose LOWE İstanbul’s AXE ad to receive 2 Gold Awards in
2 different categories.
LOWE İstanbul’s magazine ad for AXE, “Show The Girls The Right Way”,
was already among the finalists in “Creative Use of Traditional Advertising
Formats” and “The Game” which is about creative advertising that interacts
with the consumer.
Finaly, the night of ceremony, 350 visitors applaused LOWE İstanbul’s Art
Director Ekin Arsiray, as he received the 2 Gold PİAF Awards on stage.
Many thanks to our people at LOWE İstanbul who come up with
outstanding ideas that make us all proud, and of course, thanks to our
brands that give us the opportunities to win some precious metal.
Cheers to all.
Emre Noyan + Can Apaydın
Executive Creative Directors
LOWE İstanbul