LOWE Istanbul and Populist Creativity
Lowe Istanbul is not simply one out of more than 70 agencies of Interpublic
Groupʼs global network LOWE and Partners. LOWE Istanbul is, proudly,
one of the most important fortresses in the world…
We even call the geographically perfectly located LOWE Istanbul
the advertising epicenter of this part of the world.
Thanks to the hub infrastructure of the LOWE network we are the gate to and
advertising solution for Africa, the Middle East and the Turkic Republics by
providing this region with the best services you can expect from a Super Hub.
As regional as Lowe Istanbul might be, this enormous responsibility proves
our understanding of creating nationally as well as internationally recognized
creative solutions.
This is what LOWE and Partners Worldwide called the Populist Creativity
when they handed out their 2011 manifesto to all agencies.
LOWE Istanbul follows the same lead whilst carrying regional traditions
deep in its genes.
What is Populist Creativity?
First of all Populist doesnʼt mean Popular. Populist means; for the true
insights of our people or in our case our consumers. It doesnʼt matter if it is
a creative idea for a Turkish brand or an idea for one of our global brands,
the goal is always the same: We want to build creative ideas that can move
and shape the hearts of our consumers to make each day in our lives, a better
day.
Further more LOWE Istanbul is building strong communications and
is incorporating brands or services creatively into the daily lives of you and
me whether it is by means of a wonderful advertisement or an overwhelming
marketing solution.
It is the reason why we rather speak to the hearts of a national or even global
audience than communicating to a few. In other words, it is the reason we aim
to understand and speak the language of the people.
LOWE Istanbulʼs way to create and work
The era, the consumer and we live in, is an era called the rain of data.
As prosperous as it might look like, as chaotic it actually is.
Today, the consumer is free. Free to choose what suits him best. He creates
an emotional bond and identifies himself through that brand.
But what does a brand need to create this specific communication impact and
consumer response? The answer lies within the Populist Creativity of
LOWE Istanbul. We find the history, the voice and the soul of each brand and
create an unparalleled magical bond between consumer and brand.
More important, we reach a level where the Populist Brand becomes
inseparable from life and affects a whole mass rather than only a few. At Lowe, we eagerly follow the latest trends of what people watch, read or
listen to. We get to know our consumer inside out to create Populist Brands
with leadership personalities, great histories and big voices that can be
understood by the consumer. It doesnʼt matter if it is a regional or a global
brand, thanks to the Populist Creativity we understand our surroundings better
and are automatically closer to the consumer …
We are able to walk out of the office and taste the air in our lungs and live life
to the fullest.
And the biggest visual proof of that… are all national and international
iconic brands we created with our clients.
All this makes us unique, all this makes us proud.
Emre Noyan – Can Apaydın
Executive Creative Directors
LOWE İstanbul