News

The “Fairytales” campaign we did for Omo scored a Bronze in #CannesLions! Click here to download the complete work

Magnum who has been bringing together world-famous celebrities and Turkish audience up to present has literally conquered Hollywood this year! Jessica Alba who is considered as one of the most beautiful actresses worldwide, became the face of Magnum in its 25th anniversary. 3-days long shooting were held on the streets of Los Angeles and Universal…

The Gunn Report has listed 20 selections that it believes are strong candidates to win Cannes Lions in Film. A first in Turkish advertising history: Lowe Istanbul’s “Dreams” spot for Turkish Airlines has made that list! You too can share your predictions for The Gunn Report Cannes Sweepstakes by using this form (LINK). The deadline…

Lowe Istanbul came home with two wins at the 6th Effie Turkey Advertising Effectiveness Awards. Lowe Istanbul was awarded the Best Sustainable Success Effie for the Omo “Dirt is Good” communication platform that has now entered its 10th year. Domestos was awarded a Bronze Effie Award in the Cleaning Products Category for its work on…

Read full story : http://www.campaignlive.co.uk/news/1294644

Read full story : http://lbbonline.com/news/how-turkish-airlines-stunning-ad-ditched-cliches-melted-hearts/

Village Kids Have Big Dreams in This Beautiful Turkish Airlines Spot Read full story : http://creativity-online.com/work/turkish-airlines-dreams/3550

The new Turkish Airlines spot prepared by Lowe Istanbul – the advertising agency responsible for all brand communication within Turkey, is on air. The film presents a story of hope, expressing that dreams really can come true. Please click the links to read the full press releases: TR UK

Europe’s most prestigious award show, Eurobest rewarded creativity a 26th time this year. Lowe Istanbul achieved one shortlist in print category and also received one bronze in outdoor with the Şenyıldız Insurance work, Bumper. Lowe Istanbul had recently achieved another shortlist in press category at the 20th Golden Drum Awards, with their “Dreams” campaign created…

Algida’s fun flick, Cornetto has ignited the summer joy with the new TVC by Lowe Istanbul. Shot at locations in Antalya, the film has received 500.000 YouTube views in two weeks. The campaign’s second film is also coming soon.

Lowe Istanbul and Lola-Madrid collaborated in the new Magnum film, Pink & Black. The film features scenes with Orlando Bloom which were shot in Istanbul. Also featuring Orlando, the new Magnum Mini and Magnum promo films are coming soon.

LOWE İstanbul digs out 2 GOLD Awards at PIAF 2012 PIAF 2012, Prague International Advertising Festival, with 92 agencies from 33 countries as contestants, and a total of 361 works in front of its 18 member Jury, chose LOWE İstanbul’s AXE ad to receive 2 Gold Awards in 2 different categories. LOWE İstanbul’s magazine ad…

LOWE Istanbul and Populist Creativity Lowe Istanbul is not simply one out of more than 70 agencies of Interpublic Groupʼs global network LOWE and Partners. LOWE Istanbul is, proudly, one of the most important fortresses in the world… We even call the geographically perfectly located LOWE Istanbul the advertising epicenter of this part of the…

Lowe Istanbul hosted Mike Teasdale, the Worldwide Chief Planning Officer of Lowe and Partners for Unilever brands, at the beginning of March. During these 2 days, other than having one-on-one sessions with Lowe Istanbul’s Unilever teams giving tips on how to work more effectively with Unilever, he had workshop with the strategic planners, strengthening the…

LOWE istanbul / KNORR / PRESS RELEASE 14.12.2011 KNORR chefs are in LOWE İstanbul Kitchen! After the global win of Knorr pitch by Lowe Network, Unilever has also given the Knorr business to Lowe in the NAMET Region. The work for this region will be lead out of Lowe Istanbul. The category leader Knorr, known…

LOWE%Istanbul’sDijiMasa%has%created%one%of%the%most%visited%kid’s%website%in%Turkey! In!2010!we!as!Dijimasa!designed!a!website!for!Max!with more!lively content!for!the!kids as!the relaunch!of!www.aslanmax.com. Max!the!lion;!8B11!years!old!targetted!ice!cream!brand’s!hero!is!a!street!smart,!adventurous!kid!that! lives!on!street.!Therefore,!we!have!created!a!street!concept!which!reflects!adventurous!and!thrilling! fun!of!the!brand. The!most!important!aspect!of!the!website!was!the!special!winning!code!promotion!mechanism. The!mechanism!proposed!by!Lowe!DijiMasa!created!a!winBwin!situation!for!both!the!brand!and!the! consumers. The!mechanism!was!designed!mainly!for!the!web!site!where!kids!enterthe!unique!codes!on!Max ice! cream!sticks,!start!to!play!online!games,!win!points!and!gifts!from!the!MaxStore!website. Furthermore,!in!the!interview!section!where!Max!interviewed!with!their!most!popular!celebrities.! The!news!section!contained!the!daily!news!created!especially!for!the!kids. Aligned!with!the!brand!communication!platform,!the!website!became!more!user!friendly!and the! active!membership!rates!tripled!compared!to!the!previous!website. First%Multiplayer%Game%In%Turkey by%Lowe%DijiMasa for%Max%Fans! In!2011!we!created!a!brand!new!online!game!platform!called!Max!Club!including!multiplayer games! as!well!asthe!first!in!Turkey. Kids!are!now!able!to design!a!personalized!character,!move!and!chat!to!other!players!or!talk!to!each! other. By!playing!games,!they!win!points!and!get!a!chance!to!win!gifts!from!the!MaxStore.!They!can! even!multiply!their!points!or!win!items!to!personalize!their!game!character!with!the!codes!on!Max! sticks. As!kids!enjoy!playing!games,!Max!brand!gets!a!chance!to!sell!more!ice!creamsfor!kids!to!win!more! points!and!gifts!from!the!website. The!number!of!the!kids!visiting!the!www.aslanmax.com!grows!each!day (in!a!month); Right!now!active!user!numbers!are!up!to 373.124,!!number!of!visitors!is!400.000. Pageview!numbersreaches!up!to!1.456.767%and!stay!per!visit!is!up!to!4 minutes.!

HASBRO Turkey opened a pitch with the participation of numerous agencies and introduced the advertising industry to a new kind of pitch format. After interviewing agencies, they determined a shortlist.

Lowe
Dijimasa
has
won
the
pitch
of
Nestle’s
biggest project
of
the
year. Nestle Confectionery
in
Turkey
is
handled
by
Lowe
Istanbul
locally
since year
2000. In
2011,
Nestle
Turkey has embarked
in
a
unique
social
responsibility project
(CSV
– creating
shared
value).
With
its
long
heritage,
DAMAK,
a chocolate
brand
specific
for
Turkey,
has
been
chosen
as
the
hero product
for
the
digital
project.
DAMAK
will
be
the
first CSV
projectin Turkey, so
the spotlight
is
on
this
project
in
the
Nestle
world. One
year
old
Lowe
Dijimasa
pitched
againstthree
of
Turkey’s
strongest digital
agencies,
Rabarba,
4129,
Ping,forDAMAK’s
corporate
social responsibility
project
website. For
the
first
year
the
project
would
run
only
on
digital
platform
and
be extended
in
the
following
year.
So
winning
this
pitch
meant
much
more than
“just
winning a
pitch”. With
a
strong
strategy,
content

LOWE ISTANBUL has shooted Turkey’s first stereoscopic kid advertisement forMax brand. Max is%Unilever’sice%cream%brand%targeting 8G11%years%old kids.%Hero% character%of%the%brand%is%an%animatic%lion character%called%‘’Aslan%Max’’.% Aslan%Max%is%known%as%an%adventurous,%streetGsmart%kid%who%is%loved%by%all% kids. Lowe%Istanbul,%has%produced%the%first%stereoscopic%kid%ad which is being aired% with%Cars%2 movie.% New!3D!Maxland!Twister!ad,!opens 3D!world’s!doors!for!Max.! 3D!Maxland!Twister!advertisement! has been!aired!during!3D!Cars!2!movie!all!around!Turkey.!For!the!commercial,!new!image! technologies!was used and!thisthe!first!stereoscopic!ad in!Turkey.! The!film wasshotin!South!Africa,!Cape!Town.!In!order!to!obtain!real!depth!effect!in!the!film,!German director!of!cinematography Thomas!Stokowski,!stereographer!Christian!Meyer!and!director!Mehmet! Kurtuluş!collaborated.! The!film!had a!lot!of!action!scenes!and!wasshot in!three!days!with!stereoscopic!camera!equipment.! The!film!went!through!a!thorough!editing!process!to!reach!its!final!real!and!colorful!animation!&!3D! effects.! What%is%stereoscopic%image? Each!eye!observesthe!image!from!different!angles,!a!human!can!perceive!up!to!100!meters!distance.! The!brain!connects!every!signals!coming! from!both!eyes!so! that!it!makes! the!image! to!gain!depth.! When!the images in! photographs!…