On November 10th, a day crowded with communications from many brands, Migros stood out by telling a story of an elderly couple instead of young people, expressing gratitude.
Highlighting the difficulties and values of the often overlooked elderly population, Migros shared its long history since 1954 with the message "Even if centuries pass, our gratitude will not fade." The film created an emotional bond and positioned the brand as more than a store, sharing social feelings.