On the 100th anniversary of the Republic, many brands participated in celebrations, making it hard to stand out. Migros chose to tell a meaningful story rather than just celebrate, depicting scenes representing agriculture, education, art, and sports, blending past hope with present progress.
With the message "The Republic has been good for all of us for 100 years," Migros highlighted its societal contributions and 70-year history linked with Republic gains.
The film embraced not only young people but also generations who witnessed the Republic, delivering an inclusive narrative.