News

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    Lowe Istanbul Scores “Grand” in TV and Print!

    Winning 2 Grand Awards, 6 Crystal Apples and 2 Bronze awards at the 26th Crystal Apple, Lowe İstanbul is the agency that won the biggest number of Grand Awards. Our Turkish Airlines “Dream” ad which has been the talk of town both in Turkey and all around the world and our Omo “Fairy Tales” print…

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    Lowe İstanbul ranks 4th in MediaCat’s “Biggest Agencies of the first 6 months”...

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    Ela Gökkan Capital magazine

    Click here to download as pdf.

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    Ela Gökkan Ekonomist magazine interview

    Click here to download as pdf

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    A Bronze in #CannesLions!

    The “Fairytales” campaign we did for Omo scored a Bronze in #CannesLions! Click here to download the complete work

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    Lowe Istanbul and Magnum conquer Hollywood!

    Magnum who has been bringing together world-famous celebrities and Turkish audience up to present has literally conquered Hollywood this year! Jessica Alba who is considered as one of the most beautiful actresses worldwide, became the face of Magnum in its 25th anniversary. 3-days long shooting were held on the streets of Los Angeles and Universal…

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    The Gunn Report predicts Turkish Airlines’ new spot is amongst strong candidates to...

    The Gunn Report has listed 20 selections that it believes are strong candidates to win Cannes Lions in Film. A first in Turkish advertising history: Lowe Istanbul’s “Dreams” spot for Turkish Airlines has made that list! You too can share your predictions for The Gunn Report Cannes Sweepstakes by using this form (LINK). The deadline…

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    Lowe Istanbul and Unilever celebrate wins at the 6th Effie Turkey Advertising...

    Lowe Istanbul came home with two wins at the 6th Effie Turkey Advertising Effectiveness Awards. Lowe Istanbul was awarded the Best Sustainable Success Effie for the Omo “Dirt is Good” communication platform that has now entered its 10th year. Domestos was awarded a Bronze Effie Award in the Cleaning Products Category for its work on…

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    Campaign UK : Turkish Airlines “the dream” by Lowe Istanbul

    Read full story : http://www.campaignlive.co.uk/news/1294644

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    Advertising’s Little Black Book : How Turkish Airlines’ Stunning Ad Ditched...

    Read full story : http://lbbonline.com/news/how-turkish-airlines-stunning-ad-ditched-cliches-melted-hearts/

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    Creativity Online : Lowe Istanbul Creates Heartwarming, Localized Story

    Village Kids Have Big Dreams in This Beautiful Turkish Airlines Spot Read full story : http://creativity-online.com/work/turkish-airlines-dreams/3550

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    Turkish Airlines And Lowe Istanbul Present: Good Things Start With A Dream

    The new Turkish Airlines spot prepared by Lowe Istanbul – the advertising agency responsible for all brand communication within Turkey, is on air. The film presents a story of hope, expressing that dreams really can come true. Please click the links to read the full press releases: TR UK

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    Lowe İstanbul scores one shortlist and one bronze at Eurobest

    Europe’s most prestigious award show, Eurobest rewarded creativity a 26th time this year. Lowe Istanbul achieved one shortlist in print category and also received one bronze in outdoor with the Şenyıldız Insurance work, Bumper. Lowe Istanbul had recently achieved another shortlist in press category at the 20th Golden Drum Awards, with their “Dreams” campaign created…

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    Little Black Book Online hosted Lowe Istanbul CEO Ela Gökkan in “5 Minutes with Ela...

    5 Minutes with Ela Gokkan Little Black Book Online is one of the leading websites reporting on our industry. With editors working out of the UK and Asia, the site looks at creative, analyses trends and posts profiles on leading industry leaders.  LBB spoke to Ela about Lowe Istanbul’s recent re-launch, being one of the…

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    Sokoloff and Hine to Speak at Kristal Apples 2013

    http://www.kristalelmafestivali.com/en/ 25th Sept 2013:- The Kristal Apples Festival of Creativity takes place in Istanbul on 25-28th September. This year the festival is extended to present a world class speaker line-up which includes Lowe and Partners Global Creative Council President, Jose Miguel Sokoloff and Jeremy Hine, the newly appointed President of EMEA. Jose Miguel, who is…

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    Can Faga For Lowe Istanbul’s Creative Director

    Can is named among “The top 10 creative to shape advertising’s future”. Before he returned home to Lowe Istanbul, he worked at Ogilvy, Mccann, Rafineri, Lowe and DDB&CO., copywriting for world’s and Turkey’s leading brands in varying categories like automotive, banking, fmcg and many others. Having won 2 Lions and 4 shortlists at Cannes for…

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    A new summer film from Cornetto

    Algida’s fun flick, Cornetto has ignited the summer joy with the new TVC by Lowe Istanbul. Shot at locations in Antalya, the film has received 500.000 YouTube views in two weeks. The campaign’s second film is also coming soon.

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    Orlando Bloom seeks pleasure with Magnum

    Lowe Istanbul and Lola-Madrid collaborated in the new Magnum film, Pink & Black. The film features scenes with Orlando Bloom which were shot in Istanbul. Also featuring Orlando, the new Magnum Mini and Magnum promo films are coming soon.

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    Change of Flag in Lowe

    Lowe Istanbul is now under the management of a new leader. Ela Gökkan Savcı took over the flag after Nesteren Davutoğlu. We talked with Lowe Global CEO, Michael Wall about this leader change and his expectations. Burçin Tarhan Lowe Istanbul agency is going for a change of leaders. Nesteren Davutoğlu who ran the Lowe Istanbul…

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    Michael Wall appoints Ela Gökkan Savcı to the role of CEO, LOWE Istanbul to take over...

    Michael Wall appoints Ela Gökkan Savcı to the role of CEO, LOWE Istanbul to take over from Nesteren Davutoğlu. Istanbul – 15th May 2012 Michael Wall, global CEO of LOWE and Partners, today confirmed that he has appointed Ela Gökkan Savcı to lead LOWE Istanbul. Current CEO Nesteren Davutoğlu, who has led the agency for…

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    LOWE İstanbul digs out 2 GOLD Awards at PIAF 2012

    LOWE İstanbul digs out 2 GOLD Awards at PIAF 2012 PIAF 2012, Prague International Advertising Festival, with 92 agencies from 33 countries as contestants, and a total of 361 works in front of its 18 member Jury, chose LOWE İstanbul’s AXE ad to receive 2 Gold Awards in 2 different categories. LOWE İstanbul’s magazine ad…

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    LOWE Istanbul and Populist Creativity

    LOWE Istanbul and Populist Creativity Lowe Istanbul is not simply one out of more than 70 agencies of Interpublic Groupʼs global network LOWE and Partners. LOWE Istanbul is, proudly, one of the most important fortresses in the world… We even call the geographically perfectly located LOWE Istanbul the advertising epicenter of this part of the…